Ad Women of Toronto and The Globe and Mail present Michelle McKenzie, President and CEO of the Canadian Tourism Commission

March 19, 2010

March 19, 2010 – Toronto, Ontario – The Institute of Communication Agencies (ICA), Ad Women of Toronto and The Globe and Mail are pleased to announce that Michelle McKenzie, President and CEO of the Canadian Tourism Commission will be the second speaker in the Extraordinary Speaker series on Thursday, April 8th 2010 at Toronto’s Six Degrees Event Venue, 2335 Yonge Street, from 5:00 – 7:30 PM.

Michele McKenzie is the President and CEO of Canada’s national tourism marketing organization, the Canadian Tourism Commission (CTC).  The CTC markets and promotes Canada’s extra-ordinary travel experiences internationally to increase export revenues in Canada.

Michele joined CTC in 2004, leading the Crown Corporation to its new home on the west coast of Canada, Vancouver. Under her leadership, Canada’s new tourism marketing brand was developed and launched internationally. Canada’s country brand recognition and tourism appeal has since risen from 12th in the world, to 6th, to 2nd place.   

In 2009, CTC was named “Marketer of the Year” in Canada, a first for a Crown Corporation, a first for a west coast corporation, and a great tribute to Michele’s vision.

Backed by the Government of Canada, Michele is leading her team to execute and deliver on an ambitious five-year strategy to help ensure that Canada’s visitor economy is the greatest beneficiary of the 2010 Winter Games.

Michele is Ontario born, grew up in Nova Scotia and is a graduate of Dalhousie University.  Michele served as Deputy Minister for Nova Scotia Tourism, Culture and Heritage and has been an active Director on several Boards over the course of her career.

Tickets are $40 for Ad Women Members/$350 for 10 tickets, or $50 for non-members/$450 for 10 tickets. Tickets include appetizers and cocktails following the presentation.