CEO Steers The Bay Away from U.S.-Style Outlet Model

May 28, 2010

May 27, 2010 | 21:43
Update: May 28, 2010 | 15:11
Stefania Moretti | Money

May 27, 2010. QMI AGENCY / Stefania Moretti

The Bay is not looking to include discount stores as part of its future strategy and instead is hell-bent on selling brand name fashion and home furnishings not available at the competition, the iconic retailer’s president and chief executive said Thursday.

The department store’s No. 1 priority is to up gross profit per square foot, The Bay President and CEO Bonnie Brooks said at a speaking engagement hosted by Ad Women of Toronto. The event was the third in series called the Extraordinary Stories Speaker Series organized by the Institute of Communication Agencies.

Read the entire article at Canoe.ca’s Money section.

There was also mention of Bonnie’s talk at Toronto Life’s The Goods blog — read the post titled “More red mittens, more luxury at The Bay”.