Events
Ad Women of Toronto features an exciting line-up of exclusive events and speakers throughout the year. We will be constantly adding new events to our calendar so be sure to check back often!
Marketing to the New Economic Powerhouse - Women
February 24, 2010
| March 25, 2010 | ||
| 5:00 pm | to | 7:00 pm |
Jill Nykoliation
The ICA and Ad Women of Toronto are delighted to announce that Jill Nykoliation, Partner and Lead Strategist of Juniper Park will be presenting Marketing to the New Economic Powerhouse - Women.
Forget the term “gatekeeper,” women are much more powerful today when it comes to consumption. Women now account for over 50% of jobs and dominate the purchase influence and decision in nearly every single category. Yet, most women still feel their needs have gone unmet by most companies. Jill will go past well-trodden insights to share new learnings around how women communicate, and how we as marketers can use that knowledge to better connect with this valuable consumer.
Jill Nykoliation is Partner and lead strategist of Juniper Park, an agency that brings the disciplines of strategy, design and advertising together for their enviable North American client roster: Frito Lay US, Quaker US, Virgin Mobile, Chicago Tribune, Astral Media and EOS.
In three years, Jill and her Partners have achieved unprecedented growth for their agency. Juniper Park was recognized as a finalist for Agency of the Year by Marketing Magazine in both 2008 & 2009, Jill was named to AdAge’s 2009 Women to Watch list, and Juniper Park swept the 2010 Cassies, winning the Grand Prix and four golds.
Jill’s passion for creating brand platforms was cemented through her prior work at Kraft Foods as co-creator of Kraft’s award-winning CRM initiative, plus numerous brand management roles. Jill is a graduate of Queen’s Business School.
DATE: Thursday, March 25, 2010
LOCATION: Drake Hotel
ADDRESS: 1150 Queen Street West, Toronto
TIME: 5:00 P.M. to 7:30 P.M.
PRICING: $40 per ticket for Ad Women Members.
$350 for 10 tickets for Ad Women Members.
$50 per ticket for non-Ad Women Members.
$450 for 10 tickets for non-Ad Women Members.
Tickets include appetizers & cocktails following the presentation.
Michele McKenzie
February 19, 2010
| April 8, 2010 | ||
| 5:00 pm | to | 7:00 pm |
Michele McKenzie
The ICA and the Globe and Mail are delighted to announce that our next speaker will be Michele McKenzie, President and CEO of the Canadian Tourism Commission (CTC).
The CTC is a federal Crown Corporation that works in partnership with the public and private tourism sectors to market Canada, with the goal of growing tourism revenues. The CTC was awarded the prestigious ‘Marketer of the Year’ for 2009 by Marketing magazine.
The award recognized the CTC’s important role of championing Canadian tourism. Through a $26 million federal investment, the CTC leveraged the Vancouver Olympic Games to inspire travelers in its key international markets to explore Canada.
Further, in 2009, CTC also launched LOCALS KNOW, a campaign that showcased little-known yet enticing destinations across Canada, and encouraged Canadians to share their own experiences and photos on the campaign website. Forbes.com named it as one of the Top 10 Travel Campaigns in the world.
Since her appointment in 2004, Michele has guided the evolution of the CTC to become a fully integrated brand marketing organization, now recognized as one of the top marketing organizations in Canada. Michele has 25 years of experience in destination marketing, and immediately prior to her CTC appointment she was Deputy Minister of Tourism Culture and Heritage for the Province of Nova Scotia. Michele has also held a number of important Board positions.
Please mark your calendars for April 8th 5:00 pm to 7:00 pm to hear Michele’s Extraordinary Story, followed by a networking reception.
Ad Women of Toronto members can reserve tickets by contacting Paulina Bogusz at pbogusz@icacanada.ca
Bonnie Brooks
February 19, 2010
| May 4, 2010 | ||
| 5:00 pm | to | 7:00 pm |
Bonnie Brooks
The ICA and the Globe and Mail are delighted to announce that Bonnie Brooks, President and CEO, The Bay,
Hudson’s Bay Company will be an Extraordinary Stories speaker.
The Bay is the country’s oldest department store and operates 94 stores across Canada. Ms. Brooks has over two decades of extensive prestige brand and department store experience. Ms. Brooks has spent more than 25 years building prestige retail formats around the world, like Holt Renfrew, Lane Crawford, Harvey Nichols, and leading designer brand stand-alone stores in Asia.
In Canada, Ms. Brooks is best known for her roles at Holt Renfrew where she was Executive Vice President/General Merchandise Manager and Senior Vice President of Marketing. In these executive positions, she had complete responsibility for strategic planning, all marketing functions, all merchandise buying, designer brand acquisition, and more. She has also served as Editor-in-Chief of FLARE, Canada’s largest fashion and lifestyle magazine and has an MBA from the University of Western Ontario.
Please mark your calendars for May 4th from 5:00 pm to 7:00 pm to hear Bonnie’s Extraordinary Story, followed by a networking reception.
Ad Women of Toronto members can reserve tickets by contacting Paulina Bogusz at pbogusz@icacanada.ca
