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November 2, 2010
Sunni Boot Portrait
Ad Women of Toronto and the Globe and Mail are pleased that Sunni Boot, President and CEO of ZenithOptimedia, is the next speaker in the Extraordinary Stories Speakers Series.
Join us as we listen to Sunni discuss, The Might and Magic of Media!
Sunni is the CEO of ZenithOptimedia Canada, which was named Media Agency of the Year in 2006 and 2007. She remains actively involved in her clients business on a day to day basis as well as being involved in the industry by serving on numerous boards such as: Audit Bureau of Circulation, Concerned Children’s Advertisers, Newspaper Marketing Bureau, Canadian Media Directors’ Council and Broadcast Bureau of Measurement.
Sunni is much sought after as a speaker by conference organizers and as an industry commentator by the press. Winner of the prestigious ACA Gold Medal award for industry contribution, Sunni was named Media Director of the Year six times (and has officially taken herself off the list).
DATE: Wednesday, November 24, 2010
TIME: 5:00pm to 7:30pm
LOCATION: Rosehill Venue Lounge
6 Rosehill Avenue, Toronto, Ontario
PRICES: $40 for Ad Women Members
$50 for non-members
Tickets include appetizers and cocktails following the presentation.
For more information on the event, please contact Lori Finkelstein at lfinkelstein@icacanada.ca or 416-482-1396 Ext. 228.
October 22, 2010
In a recent survey conducted amongst Ad Women of Toronto Members, one of the responses that stood out was that,“only 8.3% felt they had expertise in social media.”
Social media is constantly evolving and highly dynamic but already there are fixtures such as Facebook, LinkedIn, Youtube, Twitter, etc that have a sizable share of Canadian users.
The numbers are undeniable:
LinkedIn 2,430,913 Canadian Users as of May 2010
Facebook 16 million Canadian User as of June 2010
Twitter has 565,500 Canadian Users as of January 2010
In the meantime, while you wait for November 11th’s event get acquainted with the panelists:
Elmer Sotto, Head of Growth, Facebook Canada
http://twitter.com/esotto
http://ca.linkedin.com/in/esotto
http://www.google.com/profiles/esotto
http://www.facebook.com/kai
Jonathan Lister, Country Manager, LinkedIn
http://ca.linkedin.com/in/jonathanlister
Sabrina Geremia, Head of Agency Relations, Google and Youtube
http://twitter.com/sabrinageremia
http://www.facebook.com/profile.php?id=623586705
Collin Douma, VP Social Media, Proximity
http://ca.linkedin.com/in/collindouma
https://twitter.com/CollinDouma
http://en-gb.facebook.com/douma
http://www.radicaltrust.ca/
Or connect with your fellow Ad Women Members at our AWT LinkedIn Group or with the larger community of women in advertising on Facebook.
October 7, 2010
On October 5th, Ad Women of Toronto launched its second “Extraordinary Stories” season, with a presentation from Cherie Blair.
A crowd of over 150 gathered at the Toronto Reference Library to hear Mrs. Blair speak about “How women shaped my life…and our economic future”. She reflected on her personal history - raised by a single uneducated mother, the first in her family to receive a university education, her experience as a female lawyer, her struggles with work/life balance, and current focus on charitable support for women, including her role as President of The Loomba Foundation to support impoverished widows and their children.
She noted the importance of women to economic development around the world, and encouraged women in Toronto to help to mentor women in the third world with respect to building their business and entrepreneurial skills.
The second Extraordinary Stories speaker for this season will be Canadian media icon, Sunni Boot, President ZenithOptimedia. Sunni will speak at the Rosehill Lounge, 6 Rosehill Avenue, on Tuesday Novermber 24th at 5:00 pm.
September 13, 2010
“How women shaped my life…and will shape our economic future”
Cherie is an active campaigner on equality, human rights and diversity issues. She has spoken across the world on these issues and also on the need to improve the work/life balance for both women and men – an issue, as a working woman and mother, about which she feels passionately.
Cherie has become involved in the work of many charities with a strong bias towards those working with children and women. She is President of the Loomba Foundation which educates children of poor widows in India, and a Patron of the Asian University for Women in Chittagong, Bangladesh and is a Member of the Milan 2015 Women and Expo International Advisory Board.
She has established the Cherie Blair Foundation for Women which works globally to provide women entrepreneurs with access to networks, finance and business development support.
A PORTION OF THE PROCEEDS WILL GO TO THE LOOMBA FOUNDATION which is providing education to over 3,000 children of poor widows throughout India. As part of the global work, the Foundation’s Aid Projects are developed and delivered with partner organisations, including Sir Richard Branson’s charity Virgin Unite in South Africa, HRH the Prince of Wales’s charity Youth Business International in Uganda, Kenya, Nepal, Bangladesh, Syria and Sri Lanka, the Cherie Blair Foundation for Women in Malawi and Kenya and Oxfam GB and the Rwandan Government in Rwanda.
Click here to read about Loomba’s recent study, Invisible, Forgotten Sufferers: The Plight of Widows Around the World.
DATE: Tuesday, October 5, 2010
TIME: 8:00am Registration
8:00am - 8:30am Breakfast
8:30am Presentation
LOCATION: Metro Reference Library
The Bram & Bluma Appel Salon
789 Yonge Street, 2nd Floor
Toronto, Ontario, M4W 2G8
PRICING: Ad Women of Toronto Members $50 per ticket
Non-Members $75 per ticket
Corporate Table $1000 per 10 people
price includes full breakfast buffet
August 24, 2010
Saturday, September 11th
Calling all Ad Women of Toronto!
This Year the ICA and the Ad Women of Toronto will be joining the Princess Margaret Hospital in The Weekend to End Women’s Cancers™.
We are participating in the first day only (Saturday September 11th) of this journey that will not only change your life, but through your hard work and fundraising could potentially help change the lives of other women.
Women’s cancers have touched the lives of all us in some way, be it through our grandmother, sister, mother, aunt, daughter, friend, colleague or just an acquaintance. Cancer also profoundly affects the people closest to the person suffering in unimaginable ways.
The Ad Women of Toronto are committed to work together to reach our goal of raising $25,000. How are we going to do it?
Sign-up - Every Ad Woman of Toronto is welcome to join the team and sign up with their friends and family to participate.
Fundraise - Sign-up to raise $1,250 for the 1 Day walk. As professional women, we have great ideas and interesting networks so let’s utilize our strengths to raise funds for such an important initiative. Let’s reach out to those around us and raise some money while having fun and reconnecting with the people in our lives, all for a good cause.
Walk - As a past walker I can tell you that this is a life changing event. One where people are able to work together and connect in a way that both invigorates and encourages everyone around them to do what they can to help fight women’s cancers.
How can Ad Women of Toronto Help? We’ll be providing sessions on what the walk entails, how to train, how to fundraise with tips on how to hold easy fundraising activities, as well as holding our own Ad Women of Toronto Fundraising Event!
What you’ll receive:
- A personalized training plan to get ready for the walk
- A chance to win one of three prizes for the top 3 fundraisers:
- A free one-year Ad Women of Toronto Membership with a free pass to all Ad Women of Toronto local events (excluding Advertising week events).
- A $100 gift certificate to Lululemon Athletica.
- A $100 spa gift certificate.
To join the Ad Women of Toronto team, please click here.
If you have any questions you can contact the Ad Women of Toronto Team Captain, Melissa Myers at mmyers@icacanada.ca - 416 482 1396 Ext. 226 or the Weekend to End Women’s Cancers Hotline at 416-815-WALK.
June 7, 2010
Ad Women of Toronto and the ICA are participating in the 2010 Shoppers Drug Mart Weekend to End Women’s Cancers™ and we want you to walk with us!
During one amazing weekend, thousands will join together to walk in the battle against women’s cancers. It’s a massive undertaking and that’s why your participation is more critical than ever.
This 2-day event on September 11th and 12th is an opportunity for you to discover what it is to be a hero in the fight against women’s cancers. You can join thousands of men and women for the Two Day 60 kilometre walk, or the new One Day 30 kilometre walk on Saturday only.
To participate you’ll need to raise at least $1,250 if you are taking part in the One Day walk or $2,000 if you participate in the Two Day walk. All proceeds will benefit the Campbell Family Institute at The Princess Margaret Hospital.
In one weekend, you can do something amazing. You can make a change for yourself, for your community and for the world.
We need your help to build the Ad Women of Toronto/ICA team! Friends and family are welcome to join the team as well.
To join the Ad Women of Toronto/ICA team, please click here to take you to the team page, then click “Join Team” or you can download and complete the registration form.
For more information, please contact your Team Captain, Melissa Myers at mmyers@icacanada.ca.
May 30, 2010
Ad Women of Toronto and The Globe and Mail present Eileen Naughton, Director of Media Sales and Operations for North and Latin America, Google
May 27, 2010 – Toronto, Ontario – The Institute of Communication Agencies (ICA), Ad Women of Toronto and The Globe and Mail are pleased to announce that Eileen Naughton, Director of Media Sales and Operations for North and Latin America, Google will be an Extraordinary Stories speaker on Monday, June 7, 2010 at Toronto’s Rosehill Venue Lounge, 1365 Yonge Street, from 5:00 – 7:30 PM. Her talk is titled, An Emigre’s View: the evolution of media, from ink on paper to data in the cloud.
Eileen will be discussing her career journey, which took her from the pinnacle of magazine publishing to the white-hot centre of digital innovation at Google. She will be touching upon her transition from president of TIME Magazine to Google, where as director of media and operations for the Americas she is helping drive a high-growth display advertising business at one of the world’s most dynamic Internet companies.
Eileen serves on the leadership team for Google’s Americas’ sales organization. As Director of Media Sales and Operations for North and Latin America, she is responsible for developing and executing an integrated strategy for sales, marketing and operations across Google’s display advertising businesses, including YouTube, the Google content network, mobile advertising and DoubleClick’s ad serving technology.
Eileen joined Google after a distinguished career at Time Warner Inc., where she was President of the global editions of TIME Magazine and the TIME Group. She was named a “Woman to Watch” by AdAge Magazine in 2007, and in 2009 was featured in “How Remarkable Women Lead,” a book focusing on successful female leaders by McKinsey & Company.
Tickets are $40 for Ad Women Members/$350 for 10 tickets, or $50 for non-members/$450 for 10 tickets.
Tickets include appetizers and cocktails following the presentation.
Ad Women of Toronto members can order their tickets now.
May 28, 2010
May 27, 2010 | 21:43
Update: May 28, 2010 | 15:11
Stefania Moretti | Money
May 27, 2010. QMI AGENCY / Stefania Moretti
The Bay is not looking to include discount stores as part of its future strategy and instead is hell-bent on selling brand name fashion and home furnishings not available at the competition, the iconic retailer’s president and chief executive said Thursday.
The department store’s No. 1 priority is to up gross profit per square foot, The Bay President and CEO Bonnie Brooks said at a speaking engagement hosted by Ad Women of Toronto. The event was the third in series called the Extraordinary Stories Speaker Series organized by the Institute of Communication Agencies.
Read the entire article at Canoe.ca’s Money section.
There was also mention of Bonnie’s talk at Toronto Life’s The Goods blog — read the post titled “More red mittens, more luxury at The Bay”.
May 12, 2010
Ad Women of Toronto is proud to be collaborating with The Globe and Mail in supporting Yujia Wen when she represents Canada at the Roger Hatchuel Academy at the 56th Cannes Lions International Advertising Festival in June.
Yujia has just completed her first year of undergraduate studies at Queen’s School of Business. After having attended Advertising Week’s Next Generation Day Event, she felt her career aspirations were confirmed.
Yujia is one of our newest Ad Women of Toronto members, and has this to say:
The ICA provided an unparalled opportunity for more than 200 young people to spend a day working in one of the top 20 advertising agencies in Toronto. The Ad Women of Toronto also held a Fashion Show later that week, allowing attendees the ability to connect with the Who’s Who in communications while having the most fabulous time with all the high-class enjoyments.
Follow my blog at www.7daysatcannes.com as I saunter on the sandy red carpets of the beautiful Côte d’Azur and update you on the Oscars of advertising CANNES, with special mentions to the incredible talents, world-class workshops, extravagent galas….and the exquisite French culture!
April 19, 2010
CANADA ON CENTRE STAGE
Getting a big bang for our buck
by Ilona Kauremszky
13 APR 2010: While most viewers who sat transfixed in front of the TV last February watched the winter Olympic games, it turns out the Canadian Tourism Commission was watching them. “Our strategy was not to focus on spectators but the 3 billion viewers who watched The Games,” said Michele McKenzie, president and CEO of the Canadian Tourism Commission.
McKenzie shared insights on the Olympics at a new exciting speaker series for ad execs and media planners hosted by the Institute of Communication Agencies and Ad Women of Toronto, a new group worth checking out for those in sales and marketing.
So how do you get those clients?
Start with a five year plan.
McKenzie is no stranger to Canadian tourism. She’s lived from coast to coast, worked in top jobs like Nova Scotia’s deputy minister of Tourism, Culture and Heritage, and in 2004 when she accepted the top position to steer Canada’s tourism office, one of her first tasks was to create a Winter Olympics media plan.
Read the entire article and interview at Travel Industry TODAY, an online travel news publication.
