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May 28, 2010
May 27, 2010 | 21:43
Update: May 28, 2010 | 15:11
Stefania Moretti | Money
May 27, 2010. QMI AGENCY / Stefania Moretti
The Bay is not looking to include discount stores as part of its future strategy and instead is hell-bent on selling brand name fashion and home furnishings not available at the competition, the iconic retailer’s president and chief executive said Thursday.
The department store’s No. 1 priority is to up gross profit per square foot, The Bay President and CEO Bonnie Brooks said at a speaking engagement hosted by Ad Women of Toronto. The event was the third in series called the Extraordinary Stories Speaker Series organized by the Institute of Communication Agencies.
Read the entire article at Canoe.ca’s Money section.
There was also mention of Bonnie’s talk at Toronto Life’s The Goods blog — read the post titled “More red mittens, more luxury at The Bay”.
April 19, 2010
CANADA ON CENTRE STAGE
Getting a big bang for our buck
by Ilona Kauremszky
13 APR 2010: While most viewers who sat transfixed in front of the TV last February watched the winter Olympic games, it turns out the Canadian Tourism Commission was watching them. “Our strategy was not to focus on spectators but the 3 billion viewers who watched The Games,” said Michele McKenzie, president and CEO of the Canadian Tourism Commission.
McKenzie shared insights on the Olympics at a new exciting speaker series for ad execs and media planners hosted by the Institute of Communication Agencies and Ad Women of Toronto, a new group worth checking out for those in sales and marketing.
So how do you get those clients?
Start with a five year plan.
McKenzie is no stranger to Canadian tourism. She’s lived from coast to coast, worked in top jobs like Nova Scotia’s deputy minister of Tourism, Culture and Heritage, and in 2004 when she accepted the top position to steer Canada’s tourism office, one of her first tasks was to create a Winter Olympics media plan.
Read the entire article and interview at Travel Industry TODAY, an online travel news publication.
March 15, 2010
ICA and Ad Women of Toronto present Marketing to the New Economic Powerhouse: Women - Presentation and networking evening features Juniper Park’s Jill Nykoliation-
March 2, 2010 – Toronto, Ontario – The Institute of Communication Agencies (ICA) and Ad Women of Toronto are pleased to announce that Jill Nykoliation, partner and lead strategist of Juniper Park — Toronto based advertising agency and recent CASSIES winner — will present Marketing to the New Economic Powerhouse: Women on Thursday, March 25th 2010 at Toronto’s Drake Hotel, 1150 Queen Street West, from 5:00 – 7:30 PM.
Forget the term “gatekeeper” - women are much more powerful today when it comes to consumption. Women now account for more than over 50 per cent of jobs and dominate the purchase influence and decision in nearly every single category. Yet, most women still feel their needs have gone unmet by the majority of marketers. At this must-attend presentation, Jill will go past well-trodden insights to share new learnings on how women communicate, and how marketers can use the knowledge to better connect with this invaluable consumer.
In three years, Jill and her firm Juniper Park (www.juniperpark.com) have achieved unprecedented growth. Recognized as a finalist for Agency of the Year by Marketing magazine in both 2008 and 2009, Jill was named to Ad Age’s 2009 Women to Watch list, and the company swept the 2010 CASSIES, winning the Grand Prix and two Golds. Juniper Park is an agency that brings the disciplines of strategy, design and advertising together for its enviable North American client roster, which includes Frito Lay US, Quaker US, Virgin Mobile, Chicago Tribune, Astral Media and EOS. Jill’s passion for creating brand platforms was cemented through her work at Kraft Foods as co-creator of Kraft’s award-winning CRM initiative, in addition to other brand management roles. Jill is a graduate of Queen’s Business School.
Tickets for this must-attend event are on sale now and are $40 for Ad Women Members/$350 for 10 tickets, or $50 for non-members/$450 for 10 tickets. Tickets include appetizers and cocktails following the presentation.
About Ad Women of Toronto
Launched by the Institute of Communication Agencies (ICA) in January 2009, Ad Women of Toronto is a unique initiative that enables women of all career stages to participate in, and contribute to, the marketing communications industry in a completely new way. Linking women through mentorship, education and entertainment, members include a diverse group of leading women in communications, advertising, and media. By facilitating diversity and debate, Ad Women of Toronto encourages various points of view, shared experiences and knowledge, and the promotion of unique talents and skills to propel future leaders to the top. For more information please visit www.adwomentoronto.ca.
About the ICA
The Institute of Communication Agencies (ICA) represents Canada’s communications and advertising agencies. ICA members collectively account for over 80 per cent of all national advertising in Canada, with an economic impact worth more than $20 billion annually. ICA serves as a leading source of information, advice and industry education, promoting thought leadership, best practices and the elevation of professional standards. ICA-led initiatives include thought leadership events, such as FutureFlash and Advertising Week, professional development forums such as Ad Women of Toronto and certification programs, such as the CAAP accreditation and the Master’s Certificate in Brand Communications. More information about the ICA and its initiatives can be found at www.icacanada.ca.
MEDIA: To RSVP, for more information or to arrange an interview with an ICA or Ad Women of Toronto spokeswoman, please contact Susan Willemsen, Renee Lalonde or Danika Lochhead at The Siren Group Inc.
Tel: 416-461-5270. Fax: 416-778-9047.
E-mail: info@thesirengroup.com or www.thesirengroup.com.
March 12, 2010
The National Post’s City Life profile of Ad Women of Toronto’s AdBall.
November 16, 2009
First-ever communications industry gala hosted by Ad Women of Toronto, will be the finale event of AdWeek 2010
TORONTO, ON – November 16, 2009 – The inaugural ‘AdBall’, hosted by the ICA’s Ad Women of Toronto, will bring together over 500 of Canada’s most influential leaders, innovators and trendsetters for a swanky celebration of creativity and communications. In support of Dress for Success Toronto and Ad Women’s mentorship programs, AdBall: A Fashion Fetish will take place on January 29, 2010 and is the closing event of Advertising Week 2010.
Read more
April 14, 2009
Ad Women of Toronto hosts first official event
Inspiring panel discussion and networking reception to feature notable women from Toronto’s communication industry
Toronto, ON - April 14, 2009 - After a sold-out launch event, Ad Women of Toronto, launched by the Institute of Communications Agencies (ICA), is introducing its new spring program, which will be kicked-off by an inspiring panel discussion and networking reception on Thursday, April 16th. Read more
January 26, 2009
New organization will engage and connect women across the
marketing communications industry
TORONTO, ON - January 26, 2009 - The Institute of Communication Agencies (ICA) today officially launched an exciting new initiative for women in the advertising, marketing and communications industry during Canada’s first annual Advertising Week. Long overdue, Ad Women of Toronto is the first initiative of its kind to be launched in almost 50 years and will serve as an exchange of the wisdom, passion and power of women in the industry and beyond as well as offer a unique forum for women to collaborate, network, inspire and debate. Read more
November 27, 2008
New initiative to engage and connect women in the
communications and advertising industry
TORONTO, ON - November 27, 2008 - The Institute of Communication Agencies (ICA) is set to launch an exciting new Canadian initiative for women in advertising which will be unveiled to over 100 senior level female executives from the communications and advertising industry on December 3rd. Read more
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